This new feature, known as Web Distribution, marks a departure from Apple's previous policy that restricted app installations to its own App Store.
How It Works
Sideloading apps on iOS will now mirror the process familiar to Mac users. Initially, users will need to go through a series of steps to authenticate and give permission to download apps from a specific developer's website. Once permission is granted, any subsequent downloads from the same developer will require fewer steps, streamlining the process for users.
Developer Guidelines and Eligibility
For developers, Apple has set out clear guidelines and requirements:
- Eligibility: Only developers based in the EU are eligible to distribute their apps via their websites.
- Promotions and Discounts: Developers can freely promote and discount their apps without restrictions from Apple.
- Sole Ownership: Developers can only distribute their own apps, preventing the creation of alternative app stores through this method.
- Compliance and Liability: Developers must comply with local laws and are responsible for handling any government requests, including app takedowns.
Core Technology Fee
One of the more controversial aspects of this new distribution method is the Core Technology Fee imposed by Apple. While specific details about the fee have yet to be disclosed, Apple has asked developers to "stay tuned," indicating that more information will be provided in the future.
This move by Apple opens up new possibilities for app developers in the EU, providing them a way to reach users directly while still ensuring a level of security and safety as vetted by Apple. As this new feature rolls out, both developers and users will undoubtedly watch closely to see how it reshapes the app ecosystem within the EU.
